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We are a global experience design company. We create experiences, services and products.

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Calm over the horizon

Many years ago, I worked for my parents who own a video production company. Because it is a family business, you inevitably end up wearing many hats and being…


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When you are alone

When you are alone for days or weeks at a time, you eventually become drawn to people. Talking to randos is the norm. I’ll never forget the conversation with…


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Real time design tools

Just the other day I happened to wake up early. That is unusual for an engineering student. After a long time I could witness the sunrise. I could feel the sun…


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Stumbled the concept

Last year I wrote about why booking too far in advance can be dangerous for your business, and this concept of margin so eloquently captures what I had…


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Hey DJ play that song

Many years ago, I worked for my parents who own a video production company. Because it is a family business, you inevitably end up wearing many hats and being…


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My tech travel setup

One of the easiest ways to improve travel photos is shooting in better light, and the best light is often in the hour after sunrise and before sunset. That’s…


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Learn the rules first

I was recently quoted as saying, I don't care if Instagram has more users than Twitter. If you read the article you’ll note there’s a big “if” before my not…


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The new brand identity

When you are alone for days or weeks at a time, you eventually become drawn to people. Talking to randos is the norm. I’ll never forget the conversation with…


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Cross Strategy helps businesses, entrepreneurs, start-ups to deliver the best solutions. We focus on finding only the best to partner with. Our culture, process and environment are a result of our creative passion.

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